A real-company case study for Unit 3, Task 9 of AP Business with Personal Finance, written in the same format as the course's business cases. Read the case, answer each question on your own, then open the sample answers to check your thinking. Facts are current as of October 2026, and every source is listed at the bottom.
The Case
- Business: FTX (cryptocurrency exchange)
- Industry: Cryptocurrency trading
- Founded: 2019, by Sam Bankman-Fried and Gary Wang
- Headquarters: The Bahamas
- Key people: Sam Bankman-Fried, Gary Wang, Caroline Ellison, John J. Ray III
- Status: Filed for bankruptcy in 2022; repayment plan took effect January 3, 2025
Two Companies, One Boss
Sam Bankman-Fried founded Alameda Research, a cryptocurrency trading and investment firm, in 2017. Two years later, he and Gary Wang co-founded FTX, an online exchange where customers could deposit money and buy and sell crypto assets. FTX, headquartered in the Bahamas, grew quickly and even created its own digital token, called FTT. In funding rounds in January and the fall of 2022, investors valued the main FTX exchange at $32 billion.
The two businesses had very different jobs. An exchange holds its customers’ money so they can trade. A trading firm like Alameda invests money in hopes of earning a profit. FTX told customers that their deposits were safe and kept separate from the company’s own assets. But the same person controlled both businesses: Bankman-Fried. Caroline Ellison ran Alameda as its CEO, and Nishad Singh later served as FTX’s chief engineer.
Nine Days in November
The trouble became public on November 2, 2022, when the crypto news site CoinDesk reported on a leaked Alameda balance sheet showing billions of dollars of its holdings in FTT—the token FTX itself had created. On November 6, the CEO of Binance, a rival exchange, announced that Binance would sell its FTT. Other FTT holders started selling, and FTX reportedly faced about $5 billion in customer withdrawals. By November 8, Bankman-Fried said withdrawals were effectively paused. That day, Binance announced a non-binding agreement to buy FTX’s non-U.S. business; it dropped the plan the next day, citing its own review of the company, news reports about mishandled customer funds, and reported U.S. investigations.
On November 10, regulators in the Bahamas froze the assets of FTX’s local subsidiary. At about 4:30 a.m. on November 11, Bankman-Fried agreed to resign. That same day, FTX, Alameda, and more than 130 related companies filed for Chapter 11 bankruptcy protection in Delaware, and restructuring expert John J. Ray III took over as CEO.
What the New CEO Found
Ray had more than 40 years of legal and restructuring experience, including work on the Enron case. Six days after taking over, he described what he had found in a sworn statement to the bankruptcy court: “Never in my career have I seen such a complete failure of corporate controls and such a complete absence of trustworthy financial information as occurred here.”
His filing listed problem after problem. The companies had no accounting department of their own; that work was outsourced. No one kept central control of the group’s cash, and there was no accurate list of its bank accounts. Workers requested payments in an online chat, and supervisors okayed them by reacting with personalized emojis. Corporate money had also paid for houses and other personal purchases for staff and advisers. Many of the group’s companies never held board meetings. Ray also pointed to a secret exemption that spared Alameda from parts of FTX.com’s automatic liquidation rules, which applied to other traders, and to software used to hide the misuse of customer funds.
Outside checks were thin, too. Two accounting firms had audited parts of the business—Armanino for the U.S. companies and Prager Metis for the international exchange—but Ray said he had substantial concerns about the information in those audited statements, and his team had not been able to find any audited financial statements for Alameda. The main U.S. regulators of securities and commodities markets—the SEC and the Commodity Futures Trading Commission (CFTC)—did not register or oversee either the main FTX exchange or FTX.US.
From Bankruptcy Court to Criminal Court
Federal prosecutors charged Bankman-Fried with fraud. According to the U.S. Department of Justice, he funneled billions of dollars in customer deposits from FTX to Alameda and had other insiders rewrite parts of FTX’s software so that Alameda could pull out almost unlimited amounts of crypto. Prosecutors said customer money paid for personal investments, political contributions, real estate, and repayment of Alameda’s loans, and that he gave lenders and investors false financial information.
Ellison, Wang, and Singh all pleaded guilty and testified against Bankman-Fried at his trial in the fall of 2023. Wang testified that a few simple changes to FTX’s code allowed Alameda to take as much as $65 billion from FTX customers without their knowledge. In November 2023, a jury convicted Bankman-Fried on seven counts, including wire fraud and conspiracies to commit securities fraud, commodities fraud, and money laundering. On March 28, 2024, a federal judge sentenced him to 25 years in prison and ordered him to forfeit $11 billion. The Justice Department said he had stolen more than $8 billion from customers and had defrauded FTX investors of more than $1.7 billion and Alameda’s lenders of more than $1.3 billion. At sentencing, Bankman-Fried planned to appeal both his conviction and his sentence.
Picking Up the Pieces
The bankruptcy case lasted more than two years. On October 8, 2024, the bankruptcy court confirmed (approved) FTX’s plan for repaying customers and other creditors, and the plan took effect on January 3, 2025. In 2026, the FTX Recovery Trust was still filing and pursuing lawsuits against other companies and individuals in the bankruptcy court.
| Date | Event |
|---|---|
| 2017 | Sam Bankman-Fried founds Alameda Research, a crypto trading and investment firm. |
| 2019 | Bankman-Fried and Gary Wang co-found the FTX exchange. |
| January and fall 2022 | Funding rounds value the main FTX exchange at $32 billion. |
| November 2, 2022 | CoinDesk reports on a leaked Alameda balance sheet heavy in FTT tokens. |
| November 6, 2022 | Binance’s CEO says Binance will sell its FTT; FTX reportedly sees about $5 billion in withdrawals. |
| November 8–9, 2022 | Binance announces a non-binding deal to buy FTX’s non-U.S. business, then backs out. |
| November 11, 2022 | FTX and more than 130 related companies file for Chapter 11; Bankman-Fried resigns; John J. Ray III becomes CEO. |
| November 17, 2022 | Ray files a sworn statement describing a “complete failure of corporate controls.” |
| November 2023 | A jury convicts Bankman-Fried on all seven counts. |
| March 28, 2024 | Bankman-Fried is sentenced to 25 years in prison and ordered to forfeit $11 billion. |
| October 8, 2024 | The bankruptcy court confirms FTX’s plan to repay creditors. |
| January 3, 2025 | The repayment plan takes effect. |
Sources: House Financial Services Committee staff memo (Dec. 8, 2022); CNBC (Nov. 9, 2022); Declaration of John J. Ray III, FTX Trading Ltd. bankruptcy case No. 22-11068 (Nov. 17, 2022); U.S. Department of Justice and NBC News (Mar. 28, 2024); FTX bankruptcy case website (Kroll).
Reading Questions
These are the same for every case. They check that you caught the basics before you analyze.
1. Which business does this case feature, and what product or service does it provide?
2. Who are the key people named in the case, and what roles do they play? Which other stakeholders — individuals or groups — have an interest in the business?
3. Identify an opportunity and/or a challenge the business faces in this case.
Practice Questions
These apply the Unit 3 concepts from Task 9 to the case, in the style of AP free-response prompts.
1. Identify the type of unethical financial practice that FTX’s founder was convicted of, and explain one incentive that may have led him and other leaders to engage in it. Use evidence from the case.Topic 3.9 · LO 3.9.A
2. Describe two internal controls that were missing at FTX, according to John J. Ray III, and explain how each could have helped protect customer funds.Topic 3.9 · LO 3.9.B
3. Explain how laws and professional standards for accountants are meant to encourage ethical financial reporting. Use FTX as evidence of what can happen when those protections are weak or missing.Topic 3.9 · LO 3.9.B
Discussion Questions
Talk these through with a partner or your class. There's more than one good answer, so back yours up with evidence from the case.
- Bankman-Fried controlled both the exchange that held customers’ money and the trading firm that used it. Why is that a conflict of interest? What rule or structure would you have required?
- Parts of FTX were audited by outside accounting firms, yet the new CEO doubted those audited statements. What can an auditor realistically check, and what might an auditor miss when a company’s own records are poor?
- Approving payments with emojis might sound like a casual startup habit. At what point does informal record-keeping become dangerous, and what would you require instead?
- Which factor do you think contributed most to FTX’s collapse? (a) Concentration of control in a few people; (b) missing accounting and cash records; (c) lack of U.S. regulatory oversight; (d) personal incentives such as investments, real estate, and political contributions. Defend your choice with evidence from the case.
- Ellison, Wang, and Singh later cooperated with prosecutors. What pressures might keep employees silent inside a company like FTX, and how could whistleblower protections and professional codes of ethics help?
Application Activity
Key Takeaways
- Unethical financial practices often happen when opportunity meets incentive. At FTX, one person controlled both the exchange and the trading firm, many of its companies never held board meetings, and there was no in-house accounting department—so customer money could be moved for personal and business benefit without anyone independent stopping it.
- Internal controls such as separation of duties, documented approvals, accurate records of cash and bank accounts, internal audits, and an active board exist to stop any one person from controlling a whole transaction. FTX’s emoji approvals and secret exemption for Alameda show what happens without them.
- Laws and professional codes set expectations and punish violations. Public companies must file audited statements with the SEC; FTX’s main exchange and FTX.US were not registered with or overseen by the SEC or CFTC, but fraud laws still led to a 25-year sentence and an $11 billion forfeiture, a penalty meant to deter others.
Use it in your Business Canvas Project
In the financial reporting part of your Business Canvas finance plan, name who will record transactions, who will approve spending, and who will review the reports—and make sure no single person does all three. Add one sentence explaining how your business will keep customers’ or investors’ money separate from the owners’ personal money.
For Teachers
Tip: “Print case” prints the case and all questions with the sample answers hidden, so it works as a student handout.
Sources
- Declaration of John J. Ray III in Support of Chapter 11 Petitions and First Day Pleadings, In re FTX Trading Ltd., Case No. 22-11068 (D.I. 24), U.S. Bankruptcy Court for the District of Delaware (via CourtListener), 2022-11-17
- Memorandum to Committee Members on the December 13, 2022 hearing on the collapse of FTX, U.S. House Committee on Financial Services (majority staff), 2022-12-08
- Binance backs out of FTX rescue, leaving the crypto exchange on the brink of collapse, CNBC, 2022-11-09
- 3 key witnesses who could send Sam Bankman-Fried to prison for life, NPR, 2023-10-21
- Samuel Bankman-Fried Sentenced to 25 Years for His Orchestration of Multiple Fraudulent Schemes, U.S. Department of Justice, Office of Public Affairs, 2024-03-28
- Sam Bankman-Fried sentenced to 25 years in prison for orchestrating FTX fraud, NBC News, 2024-03-28
- FTX Trading Ltd. chapter 11 case information (claims agent website), Kroll Restructuring Administration, 2026-10-16
This case was written for educational use from the public sources listed above. FTX did not review it and is not affiliated with this site; company names are trademarks of their owners. This resource is independent and not affiliated with or endorsed by College Board.