AP Business Units

Choose a unit to review key concepts, vocabulary, examples, and AP-style practice materials.

Unit 1

Businesses, Competition, and New Ideas

Entrepreneurship, stakeholders, business ownership, innovation, and competitive advantage.

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Unit 2

Marketing

Market research, segmentation, targeting, branding, promotion, and customer behavior.

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Unit 3A

Personal Saving and Borrowing

Banking, credit, loans, budgeting, interest, and consumer financial decisions.

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Unit 3B

Business Finance and Accounting

Financial statements, cash flow, accounting, business financing, and performance.

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Unit 4

Management and Strategy

Leadership, planning, operations, organizational structure, strategy, and decision-making.

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Unit 5

Personal Goals, Budgeting, and Investing

Investing, retirement planning, risk, financial goals, and long-term planning.

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