Lesson 1 · Unit 1Business Purpose and Stakeholder Trade-Offs
Evaluate how a business creates value while balancing the goals of customers, employees, owners, suppliers, and the community.
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Lesson 2 · Unit 1Markets, Competition, and Market Share
Interpret market data and explain how competition changes a firm’s strategic choices.
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Lesson 3 · Unit 1PESTEL Business Environment Lab
Classify political, economic, social, technological, environmental, and legal forces and convert them into business priorities.
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Lesson 4 · Unit 1Business Ethics Boardroom
Apply an ethical decision framework to a business choice involving customers, employees, and data privacy.
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Lesson 5 · Unit 1Organization, Roles, and Responsibility Simulator
Diagnose unclear roles and recommend an organization structure that improves accountability.
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Lesson 6 · Unit 1Supply Chain Resilience Challenge
Compare suppliers using cost, lead time, quality, and disruption risk.
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Lesson 7 · Unit 1Innovation and Value Proposition Lab
Identify a customer problem and test whether a proposed innovation creates meaningful value.
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Lesson 8 · Unit 1Startup Break-Even Launch Simulator
Calculate break-even volume and use it with qualitative evidence to make a launch decision.
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Lesson 9 · Unit 1Market Opportunity Sizing Simulator
Estimate a realistic serviceable market and distinguish it from an exaggerated total market claim.
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Lesson 10 · Unit 1Business Canvas Hypothesis Testing Lab
Formulate a falsifiable business hypothesis, define a success threshold, and use results to iterate.
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Lesson 11 · Unit 2Marketing Research and Survey Design Lab
Evaluate survey quality, identify bias, and interpret customer-research results.
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Lesson 12 · Unit 2Segmentation and Target-Market Simulator
Segment customers using meaningful variables and select a target based on size, need, access, and profitability.
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Lesson 13 · Unit 2Consumer Decision Journey Lab
Map awareness, consideration, purchase, and postpurchase behavior and diagnose where customers leave.
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Lesson 14 · Unit 2Price Elasticity and Demand Simulator
Estimate demand responsiveness and explain how elasticity affects pricing decisions.
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Lesson 15 · Unit 2Pricing Strategy Under Pressure
Compare cost-based, competitor-based, and value-based pricing using contribution margin, break-even volume, and market evidence.
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Lesson 16 · Unit 2Distribution Channel Margin Lab
Compare direct and intermediary channels using margin, reach, control, and customer experience.
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Lesson 17 · Unit 2Promotion ROI Budget Simulator
Allocate a promotion budget using customer acquisition cost, contribution, and measurable campaign objectives.
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Lesson 18 · Unit 2Digital Marketing A/B Test Simulator
Interpret an A/B test and distinguish statistical evidence from a premature conclusion.
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Lesson 19 · Unit 2Brand Equity and Customer Loyalty Lab
Interpret loyalty evidence and recommend a brand action that protects long-term value.
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Lesson 20 · Unit 2Integrated Marketing Campaign Decision Room
Build a coordinated campaign with a measurable objective, audience, message, channel mix, and evaluation plan.
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Lesson 21 · Unit 3 Part 1Compound Saving Goal Simulator
Calculate compound growth and connect saving rate, time, and interest to a financial goal.
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Lesson 22 · Unit 3 Part 1Loan APR and Total Cost Simulator
Compare borrowing options using payment, fees, interest, and total cost rather than monthly payment alone.
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Lesson 23 · Unit 3 Part 1Credit Utilization and Credit Profile Lab
Calculate credit utilization and recommend actions that strengthen a credit profile without encouraging unnecessary debt.
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Lesson 24 · Unit 3 Part 1Debt Repayment Strategy Simulator
Compare avalanche and snowball repayment strategies while accounting for behavior and interest cost.
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Lesson 25 · Unit 3 Part 2Income Statement and Margin Simulator
Build and interpret an income statement using revenue, cost of goods sold, operating expenses, and profit margins.
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Lesson 26 · Unit 3 Part 2Business Break-Even Volume Lab
Calculate contribution margin, break-even volume, and margin of safety.
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Lesson 27 · Unit 3 Part 2Balance Sheet and Liquidity Simulator
Interpret assets, liabilities, equity, and liquidity ratios to diagnose financial position.
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Lesson 28 · Unit 3 Part 2Cash Flow Survival Simulator
Forecast cash inflows and outflows and distinguish positive profit from adequate cash.
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Lesson 29 · Unit 3 Part 2Debt versus Equity Funding Simulator
Compare financing sources using cost, control, repayment risk, and strategic fit.
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Lesson 30 · Unit 3 Part 2Financial Reporting Ethics Lab
Identify misleading reporting choices and recommend controls that protect users of financial information.
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Lesson 31 · Unit 4Leadership Style and Team Performance Simulator
Match leadership behavior to team capability, urgency, motivation, and task risk.
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Lesson 32 · Unit 4Organizational Structure and Span of Control Lab
Evaluate organizational layers, span of control, coordination cost, and decision speed.
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Lesson 33 · Unit 4Capacity and Bottleneck Operations Lab
Identify a process bottleneck and calculate how capacity changes affect output.
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Lesson 34 · Unit 4KPI Performance Dashboard Simulator
Select KPIs that connect operational activity to business goals and interpret variance.
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Lesson 35 · Unit 4SWOT Strategy Evidence Lab
Distinguish internal strengths and weaknesses from external opportunities and threats and avoid unsupported SWOT lists.
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Lesson 36 · Unit 4Competitive Forces Strategy Simulator
Analyze rivalry, entrants, suppliers, buyers, and substitutes to identify the strongest pressure on profitability.
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Lesson 37 · Unit 4Weighted Decision Matrix Lab
Establish criteria, assign weights, score alternatives, and test whether the recommendation is sensitive to assumptions.
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Lesson 38 · Unit 4Expected Value and Risk Simulator
Use probability-weighted outcomes while explaining why expected value does not eliminate uncertainty.
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Lesson 39 · Unit 4Change Management Adoption Simulator
Diagnose resistance and design a change plan with communication, training, participation, and measurable adoption.
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Lesson 40 · Unit 4Crisis Management Resource Allocation Room
Prioritize actions during a disruption using safety, continuity, stakeholder communication, and recovery criteria.
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Lesson 41 · Unit 5Paycheck and Net Income Simulator
Interpret gross pay, deductions, taxes, and benefits to estimate spendable income.
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Lesson 42 · Unit 5Personal Budget and Variance Lab
Build a budget, calculate variance, and revise spending while protecting goals and essentials.
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Lesson 43 · Unit 5Insurance and Personal Risk Simulator
Compare premiums, deductibles, coverage limits, and expected loss while recognizing catastrophic risk.
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Lesson 44 · Unit 5Rent versus Buy Decision Lab
Compare housing choices using cash flow, time horizon, transaction costs, flexibility, and risk.
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Lesson 45 · Unit 5Education ROI and Career Decision Simulator
Compare education paths using total cost, earnings difference, completion risk, and time to break even.
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Lesson 46 · Unit 5Investment Return and Portfolio Lab
Calculate weighted portfolio return and connect risk, diversification, fees, and horizon to investment choices.
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Lesson 47 · Unit 5Diversification and Concentration Risk Simulator
Identify concentration risk and explain how imperfect correlation can reduce portfolio volatility.
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Lesson 48 · Unit 5Retirement Match and Long-Term Growth Simulator
Evaluate employer matching, contribution rates, compounding, and retirement opportunity cost.
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Lesson 49 · Unit 5Inflation and Real Return Lab
Distinguish nominal and real returns and explain how inflation changes purchasing power.
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Lesson 50 · Unit 5Financial Advisor Household Capstone
Integrate budgeting, debt, insurance, education, housing, retirement, and investing into an evidence-supported household plan.
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